Claire’s on Thursday announced a summer campaign themed around autonomous sensory meridian response, or ASMR. “A Girl SMR at Claire's” targets Gen Alpha and showcases a new brand mission of ...

Claire’s today, April 30, announced a summer campaign themed around autonomous sensory meridian response, or ASMR. “A Girl SMR at Claire's” targets Gen Alpha and showcases a new brand mission of ...

Claire’s has launched a new sensory-driven retail campaign, “A Girl SMR at Claire’s,” aimed at attracting Gen Alpha shoppers through immersive in-store experiences and creator partnerships. The ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term, given that it refers to a physical sensation people describe as a peaceful, joyful tingling that floods their bodies.

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...