Ad tech consolidation in 2025 is well underway, and it’s only mid-January. On Monday, T-Mobile acquired Vistar Media, an out-of-home advertising company, for $600 million. And on Wednesday, The Trade ...

Five ad tech acquisitions in the span of a week would normally signal some kind of trend. But that’s not quite the case with the deals that crossed our journalists’ desks this September. There are ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Turn offers a demand-side platform (DSP), a data management platform, and an analytics platform — automated systems that help advertisers plan, buy, and measure their online ad campaigns. It competes ...

One of the fastest monopoly trials on record wound down Monday, as US District Court Judge Leonie Brinkema heard closing arguments on Google’s alleged monopoly in a case over the company’s ad tech.

The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their ...