Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious ...

What the ad tech industry really needs right now is a new three-letter acronym. Well, no. What the industry needs is open-source code to improve real-time bidding and optimize traffic. It just so ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

It was the classic “take out the trash” move. On Friday, Jan. 16, late in the afternoon before the Martin Luther King Jr. holiday weekend, OpenAI confirmed what industry insiders have long suspected: ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

It was a big-tech Super Bowl, where even the ads that weren’t about AI were about AI. Svedka’s AI-generated vodka ad went down like a shot of warm slop, and a self-referential ad for Artlist, a stock ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. A Super Bowl ad is meant to serve as a victory lap for tech companies. But on advertising's biggest ...

Forget the pause that refreshes — Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of “Arrival Ads” is among a host of new ad-tech ...