Google is among the latest major brands to create fully AI-generated ads, reflecting how marketers are becoming more confident in AI’s creative abilities while navigating consumers’ skepticism toward ...

Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious ...

It was a big-tech Super Bowl, where even the ads that weren’t about AI were about AI. Svedka’s AI-generated vodka ad went down like a shot of warm slop, and a self-referential ad for Artlist, a stock ...

What the ad tech industry really needs right now is a new three-letter acronym. Well, no. What the industry needs is open-source code to improve real-time bidding and optimize traffic. It just so ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. A Super Bowl ad is meant to serve as a victory lap for tech companies. But on advertising's biggest ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The schism between Publicis ...