The Tree of Knowledge System, described in the previous post, posits that there are four fundamental divisions in nature. The first division is between Energy and Matter, the second is between Matter ...

Behavior is what animals do. It can be defined as the muscular output of an organism or as its externally observable dynamical features (Box 1). The brain is the chief architect, orchestrator and ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Given that many readers found my claims about the nature of depression controversial (here and here), I thought I would share a somewhat longer articulation of my approach to conceptualizing ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...