On a flight from New York City to Berlin, the route map might look a little curious: the shortest path between these two cities is surely a straight line, and yet the flight path curves distinctly, ...

Bevil Conway, an artist and neuroscience researcher at the National Institutes of Health, is crazy about color. He particularly loves watercolors made by the company Holbein. “They have really nice ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Another entry for the ever-expanding category of "the brain is a very strange place" posts. A paper in PNAS suggests that what we call a color may influence how we perceive it. The image below shows a ...

The world might seem a little grayer than usual when we're down in the dumps and we often talk about 'feeling blue' -- new research suggests that the associations we make between emotion and color go ...

Does the language people speak influence their perception of the world? Recent findings suggest that it may well. For the first time, scientists have found patterns of brain activation that signal a ...

People's perception of color changes depending on the season, new research suggests. In particular, people see yellow differently on a grey day in the middle of winter, compared with how they see it ...

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

LANL researchers (2026) validated Schrödinger's color perception theory using advanced geometry. Color perception is non-Riemannian, explaining diminishing returns in color differences. The model ...

Color perception is an ancient and active philosophical problem. It’s an instance of the wider category of sensory perception, but since the color spectrum fits on a single line (unlike, say, touch ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...