Fit technology isn’t exclusive to design, but rather a large part of the personal experience for consumers. And though much progress has been made through data collection and predictive analytics, new ...

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason. As a result, brands and retailers of all sizes are implementing new tools, both in stores and ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. In the world of footwear there’s unisex sizing, which generally ...

In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S ...

If you’ve watched even one episode of “Project Runway,” you’ve noted that clothing designers use a “fit model” as the basis for creating their garments. That same method is used by clothing brands all ...

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enablers of this strategy are ...

The urgency to solve for virtual fit, once relegated online, has extended to stores, where the pandemic has made trying on clothing more complicated. “People are using their bedrooms as fitting rooms, ...

In order to maximize revenue opportunities online, many apparel and footwear brands are attempting to close the “fit gap.” This refers to the uncertainty many consumers feel shopping for fashion items ...

Fit technology is helping some fashion brands weather the storm caused by the coronavirus. At-home try-ons, Zoom fitting sessions, three-dimensional body scans and other digital fit technologies have ...