Fit technology isn’t exclusive to design, but rather a large part of the personal experience for consumers. And though much progress has been made through data collection and predictive analytics, new ...

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason. As a result, brands and retailers of all sizes are implementing new tools, both in stores and ...

In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. In the world of footwear there’s unisex sizing, which generally ...

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enablers of this strategy are ...

The urgency to solve for virtual fit, once relegated online, has extended to stores, where the pandemic has made trying on clothing more complicated. “People are using their bedrooms as fitting rooms, ...

If you’ve watched even one episode of “Project Runway,” you’ve noted that clothing designers use a “fit model” as the basis for creating their garments. That same method is used by clothing brands all ...

Fit technology is helping some fashion brands weather the storm caused by the coronavirus. At-home try-ons, Zoom fitting sessions, three-dimensional body scans and other digital fit technologies have ...

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--FIT:MATCH, a B2B platform that enables apparel brands to match their customers with the best-fitting products, today announced it has partnered with Savage X ...

Though I cannot say many nice things about the pandemic, I will concede that it ushered in a few, very few, improvements to how we live. We mastered Zoom, for example. Now we can go to a lot fewer ...