Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

Artists can use an iPad or iPhone to create augmented reality experiences with Adobe Aero. And today the software added support for embedding audio into AR experiences. It’s now possible to add sound ...

ROTTERDAM, The Netherlands (Reuters) - Technophiles and developers seeking the next tech breakthrough were drawn to the Dutch city of Rotterdam on Friday to hear "augmented reality" promoted as a way ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...