The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

(NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive ...