Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

The ROI of traditional media is being beaten by that of programmatic advertising, according to a new survey from AdRoll. The company’s State of the Industry UK 2016 report showed that 61% of marketers ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good ...

Wrapping up Q1 earnings, we look at the numbers and key takeaways for the advertising & marketing services stocks, including ...