Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

The AdTech world thrives on speed. Every second, billions of ad transactions take place where bids are placed, impressions ...

Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious ...

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The schism between Publicis ...

What the ad tech industry really needs right now is a new three-letter acronym. Well, no. What the industry needs is open-source code to improve real-time bidding and optimize traffic. It just so ...

Criteo (CRTO) on Monday said it will become the first advertising technology partner to integrate with OpenAI’s advertising pilot inside ChatGPT, marking a new step in the evolution of ads within ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

New year is traditionally a time for resolutions - so what better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry... Did you have a good break? Maybe ...