World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

Uruguay had a World Cup campaign they would rather forget. After failing to win a single match in Group H, the South American ...

After Marcelo Bielsa's squad failed to win a match at the 2026 World Cup, the team will fly home on separate commercial ...

Water breaks in the middle of each half will happen at games no matter the location, temperature or type of venue ...

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

World Cup issues go beyond profits, from politics and security concerns to ticket sales, sponsorship risks and global backlash.