ViX announces the premiere of its new original series, Una Familia Complicada a drama infused with humor and suspense arriving exclusively on ViX Premium on June 26. Spanning 20 episodes, the series ...

Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short.

Buyers are exhausted. Cold calls, impersonal LinkedIn pitches, and automated email blasts are relentless. Plus, the numbers show they’re no longer effective. The average B2B cold email response rate ...

Automation via APIs (application programming interfaces), bot scripts, and RPA (robotic process automation) helped lay the groundwork for agentic AI. It identified the areas of need and provided more ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

Although AI-augmented capabilities have been powering digital marketing for years now, the topic of where AI can and should play within the creative and content ranks of marketing has heated up only ...

What Is Advertising Week New York? Advertising Week New York is a global marketing event built for the people moving the industry forward. It brings together brand leaders, agency teams, media ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

Kelsey Russell, media literacy influencer and host of Kronikled, discusses Gen Z’s news consumption habits, what she values in brand partnerships, and why many people believe journalists purposely ...

2025 has been quite the year for brand mascots. We’ve seen it all played out to the utmost extremes. A bird faked its death on TikTok, a legume landed a starring role in a Netflix film, and cereal ...

In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — ...