With gen z fan fervour and uncanny gothic flair, the series has become a creative playground for brands across categories. Here's how some of the most memorable (and chilling!) partnerships are ...

With day two of Cannes Lions 2026 done and dusted, here are the Grand Prix winner announcements for the categories of Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music ...

Little Black Book, Publicis Groupe APAC and TikTok’s latest study, powered by GrowthOS, maps how culture moves across seven markets and identifies the signals behind trends that persist, scale and ...

State Farm has delivered the payoff to its ‘to be continued’ Super Bowl campaign, bringing in Bon Jovi frontman Jon Bon Jovi for a surprise Game Day cameo alongside Jake from State Farm. The new film ...

Little Black Book, The ‘Once you Pop’ star’s mystery man is revealed as the stackable, snackable Pringleleo, as the pair embark on a whirlwind romance from BBDO New York, shot by ‘Manchild’ directors ...

POND’S SKIN INSTITUTE, a global leader in skincare innovation for more than 175 years, is spotlighting two of its transformative advancements in skincare technology as showcased at the 2025 IMCAS ...

Little Black Book, Exclusive: The study, conducted by System1 for a session on the LBB Beach, shows audio drives an 81% lift in price insensitivity and trust across the UK and Ireland, Europe, and the ...

One of the richest, most diverse and symbolic territories in the world, the Brazilian Legal Amazon gains, for the first time, its own official brand. The result of a partnership between RAI ...

Little Black Book, OpenAI’s chief revenue officer Denise Dresser took to the stage at the Palais to discuss what the shift towards AI means for creative agencies, how brands can engage audiences, and ...

Pharma “It is difficult to balance bold creative ideas which everyone in agencies puts forward, with the sensitivities of health and medicine. But I think this year we managed to do just that.” - ...

Little Black Book, In ‘An Original British Briefing’ directed by Jeff Low through Biscuit Filmworks, the airline swaps aviation emergencies for the very real modern burnout of doomscrolling, traffic ...

The global commercial and music video editing landscape is being reshaped by new expectations around speed, technology, and project complexity. LBB reached out to several editing experts to find out ...