Why do endings matter as much as beginnings in customer experience? Psychological principles like the peak-end rule show ...

The CRM giant adds person-level intent data and AI go-to-market agents as it deepens its agentic platform push.

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion ...

Salesforce wants to own the data, content, integration and agent layers AI needs to operate across the enterprise. Here's ...

Customers have a running internal monologue during every experience. Here's how to tune into it before the damage is done.

Organic traffic is down, but one marketer says revenue is up. This AEO dissection unpacks why fewer site visits might mean ...

A new MCP server pushes compliance checks upstream into the AI tools where designers, developers and marketers now build ...

The deal adds agentic workflow automation and enterprise system connectivity to Genesys Cloud, with capabilities expected to ...

The Seattle startup will scale its AI agent platform that automates enterprise marketing workflows for customers.

Winning the KPI battle means little if customers leave feeling like Philadelphia fans after another playoff collapse.

Experience.com launches AI Visibility with an AI Authority Score to help businesses evaluate, optimize, and strengthen recommendations in AI search engines. SAN RAMON, CA, UNITED STATES, July 1, 2026 ...