This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Read daily effectiveness insights and the latest marketing news, curated by ...

Gen Z searchers prefer social and video platforms over traditional platforms for nearly every category of search. Searchers have seven types of intent: inspiration, experiential, relational, learning, ...

The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for ...

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.

Brands should more carefully track the investigation stage of consumer behaviour, because investigation is the most underfunded brand metric and yet it has the highest audience conversion rate, finds ...

We work with over 50 leading organisations around the world to provide us with the latest industry thinking, award-winning effectiveness case studies and rigorous research.

The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark ...

This tool allows you to compare media consumption trends within a single market. Simply filter the data – selecting multiple media as required – then visualise and export.

CMOs are facing a “say-do gap”: they are familiar with the research showing how advertising investment most profitably pays back, but are struggling to make it a practical reality. The Multiplier ...

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...