Little Black Book, The ‘Once you Pop’ star’s mystery man is revealed as the stackable, snackable Pringleleo, as the pair embark on a whirlwind romance from BBDO New York, shot by ‘Manchild’ directors ...

With gen z fan fervour and uncanny gothic flair, the series has become a creative playground for brands across categories. Here's how some of the most memorable (and chilling!) partnerships are ...

Little Black Book, OpenAI’s chief revenue officer Denise Dresser took to the stage at the Palais to discuss what the shift towards AI means for creative agencies, how brands can engage audiences, and ...

Coinbase is inviting Americans to find ‘Your Way Out of Their System’, with a retro video game-inspired new film launching at the Oscars. Created by New York indie, Isle of Any, and directed by Oscar ...

Hard Rock Bet Sportsbook has launched its fall campaign with the next chapter of its Roll With Us platform: the Hard Rock Bet Party. Created in partnership with 72andSunny New York, the campaign ...

Every Super Bowl season, we pull together a definitive, all-in-one collection of every national Big Game commercial. This year is no exception. The E very 2026 Super Bowl Ad Collection is now ...

Little Black Book, See the full LBB & MCA content programme for the LBB & Friends Beach at Cannes Lions between 22nd - 26th June 2026 ...

For the last decade, the social media playbook for global sporting events has relied on one exhausting, relentless strategy: be ‘always on’. Brands and their creative agencies built frantic war rooms ...

Land Rover turns the grand old age of 70 this year, and to mark the occasion in Canada the brand is revisiting an epic around-the-world trip made in its original model 61 years ago. Directed and ...

Little Black Book, “AI imagery isn’t emerging anymore – it’s ambient,” say Angry Gods, as the agency explains to LBB’s Addison Capper how that belief shaped the approach behind the fitness brand’s new ...

Gone are the days when the holiday marketing landscape was a simple countdown to a few major retailer commercials. Now, brands big and small vie not just for our wallets, but for cultural moments.

Little Black Book, Publicis Groupe APAC and TikTok’s latest study, powered by GrowthOS, maps how culture moves across seven markets and identifies the signals behind trends that persist, scale and ...