WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, virtual store tour, task management, coupons, and other ...

WeChat started out as a messaging APP, and quickly extended its functions to include social medias and services. However, the core of WeChat business model is e-commerce: the ability of WeChat to ...

Dou Yin is an impressive product: it was developed in 200 days, and within a year got 100 million users, with more than 1 billion videos viewed every day. How did a team of 8 achieved such as result ...

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of ...

WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat). Most ...

Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief ...

With hundreds of millions of RMB of sales generated in a single live-stream, Douyin (the Chinese version of Tik Tok) is becoming a growing hub of e-commerce in China. But how can brands get started ...

A website with good design usually has a good navigation structure, an appearance consistent with the brand Visual Identity, optimised for SEO (search engine optimisation), and is building trust in ...

Perfect Diary is a Chinese budget cosmetics brand that was founded in 2015. It has quickly become the No. 1 Chinese cosmetics brand on Tmall. Its success has a lot to do with Xiaohongshu. We will look ...

Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ...

China’s online video market seems to be dominated by 3 companies: Youku (owned by Alibaba), iQiyi (owned by Baidu) and QQ Video (owned by Tencent). A third contender is however worth a look, from ...

You find your WeChat messages too boring? Here are a few tips which will help you stand-out with little extra work! HTML and CSS, when combined, enable you to create ...