Why do endings matter as much as beginnings in customer experience? Psychological principles like the peak-end rule show ...

The CRM giant adds person-level intent data and AI go-to-market agents as it deepens its agentic platform push.

Organic traffic is down, but one marketer says revenue is up. This AEO dissection unpacks why fewer site visits might mean ...

Salesforce wants to own the data, content, integration and agent layers AI needs to operate across the enterprise. Here's ...

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion ...

Customers have a running internal monologue during every experience. Here's how to tune into it before the damage is done.

Experience.com launches AI Visibility with an AI Authority Score to help businesses evaluate, optimize, and strengthen recommendations in AI search engines. SAN RAMON, CA, UNITED STATES, July 1, 2026 ...

A new MCP server pushes compliance checks upstream into the AI tools where designers, developers and marketers now build ...

The deal adds agentic workflow automation and enterprise system connectivity to Genesys Cloud, with capabilities expected to ...

NiCE’s CX AI solution supports digital sovereignty and EU data residency requirements HOBOKEN, N.J.--(BUSINESS WIRE)--NiCE (Nasdaq: NICE) today announced it has been named a launch partner for the ...

Growth driven by rapid adoption of AIRA and Kentico’s Agentic Marketing Suite, helping marketers scale content operations with AI-powered assistance. BEDFORD, NH, UNITED STATES, June 30, 2026 ...

The GA release unifies Dynamics 365 and Microsoft 365 workflows, giving service reps AI-driven access to case data and actions in one interface.