纽约 -2025 年 2 月 11 日-根据尼尔森公司（Nielsen）的数据，2 月 9 日星期日，估计有 1.277 亿观众收看了第九届超级碗比赛，成为电视史上收视人数最多的超级碗比赛和单一电视台转播。超级碗 LIX 在 FOX、FOX Deportes 和 Telemundo 频道播出，并在 Tubi 上从东部时间下午 6: ...
Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.
How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the ...
The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...
Auckland, March 31, 2026 – New Nielsen data shows New Zealand outdoor retail brands are reshaping how they advertise as competition increases for one of the country’s most commercially valuable ...
NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...
Nielsen Ad Intel shows big jump in ad spend as marketers back ads as key driver of growth in highly competitive market Singapore – March 31, 2023 – New data from Nielsen Ad Intel, the region’s leading ...
The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...
To navigate today’s fragmented TV landscape, you need a deep understanding of what U.S. audiences are watching – when, where, with who and how often. Our National and Local television audience ...
Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.
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