This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Read daily effectiveness insights and the latest marketing news, curated by ...

Gen Z searchers prefer social and video platforms over traditional platforms for nearly every category of search. Searchers have seven types of intent: inspiration, experiential, relational, learning, ...

Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.

We work with over 50 leading organisations around the world to provide us with the latest industry thinking, award-winning effectiveness case studies and rigorous research.

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

Celebrating the measurable impact of creativity in advertising.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

CMOs are facing a “say-do gap”: they are familiar with the research showing how advertising investment most profitably pays back, but are struggling to make it a practical reality. The Multiplier ...