The "305 and Miami maracas" band features charms depicting a flamingo, Florida orange, soccer ball-toting manatee, and world-famous area code.

The app is making it easier to share "Your info" and some code makes clear this is related to the arrival of Tap to Share.

Read Gerard Henderson's Media Watch Dog column every Saturday morning on SkyNews.com.au and watch his weekly analysis on The Media Show.

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