The sports streaming landscape is undergoing rapid transformation as FAST channels surge in popularity and industry bodies like IAB Tech Lab introduce clearer definitions for 'live' content in ...

By learning to recognize viewing behaviors that mirror a genuine television experience, agentic systems can distinguish ...

TikTok Live’s growth in 2026 is increasingly driven by sustained viewer engagement rather than fleeting viral spikes, with creators focusing on retention, interactivity, and strategic hooks. At the ...

Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But ...

India’s martech stack economy is approaching ₹1 lakh crore, driven by rising investments in AI, retail media, first-party ...

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. (Not great.) ...

The marketing teams behind political campaigns don’t think in terms of ‘linear vs. digital’ or ‘CTV vs. display.’ They think ...

The digital advertising landscape in the MENA region is accelerating at an unprecedented pace. Programmatic budgets across ...

NIQ's relationship with Stirista aligns purchase-based intelligence with data-driven activation capabilities for advertising planning and activation.

In the US, trademark rights flow primarily from use in interstate commerce rather than registration. Yet the US Lanham Act’s ...

Consumer intelligence company NIQ has partnered with identity-driven marketing solutions firm Stirista to develop new ...

Weak ethics safeguards and poor oversight allowed the employee to oversee contracts linked to five family members since 2020, ...