Over the years, the Amul girl has been a steady presence in the lives of Indians — she stared out at us, from hoardings and magazines, from the newspaper, on websites, and on TV. How did the Amul girl ...

The tagline reads Kya se kya kho gaya! Amul Tehelka Macha De! There’s nothing witty about it. It just feels like a rushed attempt by Amul to milk the news curve for a cheap laugh. Amul’s ads are an ...