Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

TV viewing trends in the U.S. Navigate the TV landscape with precision. Nielsen’s The Gauge TM uncovers how U.S. audiences spend their time watching TV across platforms and media distributors each ...

The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

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Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...

Ready to unlock the true value of your women’s sports investments? Eliminate the guesswork and prove your real-world impact. Explore Nielsen One Ads & Outcomes to track deduplicated cross-screen reach ...

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

Understanding today’s complex media landscape means advertisers need granular data to stay informed and reach the right audiences through the right channels. The Record is a quarterly report card on ...

Nielsen. Enabling your best to power our future. “At Nielsen, we have big dreams and aspirations, all of which are achievable if we work as a team. Our culture helps us come together and clarifies how ...